Most parents would agree that finding a good daycare center is one of the most important decisions they will make for their children. After all, entrusting the care of your child to someone else is a big responsibility. Building positive relationships with parents in your daycare can help ease some of the anxiety with this decision. Here are eight tips for building positive relationships with parents in your daycare:

1. Start with a positive interaction

It’s always best to begin on a positive note when you first reach out to parents and families. Try to focus on what is going well with their child and let them know that you’re looking forward to working together. You can also share some good news and progress their kids are making at school and any upcoming events or activities they can look forward to.

2. Find out their preferred means of communication

Almost everyone communicates via text messaging or video calls but remember, not everyone is comfortable with that method. Technology has made communication more convenient, but some parents would still prefer email or even a simple phone call. Find out their preferred means of communication and honor that preference.

3. Get to know them on a personal level

Building positive relationships with parents in your daycare also means getting to know them personally. Ask about their interests, families, and any other topics that would help you get to know them better. Try to have these positive conversations whenever you can. This will help build trust and create a more open line of communication between you and the parents.

4. Keep them updated

Parents and families always want to be in the loop when it comes to how their kids are doing in school. Be sure to keep the parents updated on their child’s progress, activities, and anything else that is going on at school. Parents appreciate being updated, and it helps build trust between you and them. You can do this via text message, email, phone call, or even a simple written note.

5. Be open to feedback

No one is perfect, and that includes daycare providers. Be open to feedback from parents about their child’s experience at your daycare. This feedback can help you improve the quality of care you provide and make the parents feel more comfortable entrusting their child with your care.

You can also consider establishing a system for gathering feedback from parents regularly. This could be in a survey or simply asking for feedback during drop-off or pick-up.

6. Address concerns promptly

There will be times when parents will be raising concerns about their child’s care or behavior at school. It’s essential to address these concerns promptly and openly. Collect information and take time to speak with the parents to discuss how you can arrive at solutions that will benefit both parties.

7. Be flexible

Remember that parents are people too, and they have lives outside of their children. There will be times when they need to change the pick-up or drop-off time or when they can’t make it to an event. Be flexible and accommodating whenever you can. This will show the parents that you understand their situation and are willing to work with them.

8. Show your appreciation

Last but not least, be sure to show your appreciation for the parents entrusting their children in your care. A simple thank-you goes a long way in building positive relationships with parents in your daycare. You can also show your appreciation by sending handwritten notes, giving small gifts, or even taking the time to have a conversation with the parents.

Building positive relationships with parents in your childcare center is essential for your overall success as a daycare provider. Follow these tips to promote a healthy learning environment for the children and create an atmosphere where learning can flourish.

At LCCM we offer integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create & maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.