Today’s topic is search engine optimization or SEO. A lot of child care centers that we work with are curious about it because they’re often getting pitched by different marketing agencies or marketing people saying: “Hey, you need to improve your search engine rankings! You’re not ranking in Google.
However, there’s a lot of mystery behind the search engine optimization and what that actually means; what it entails. How do you actually grow your rankings?
So today, I want to give you a couple of details about search engine optimization along with some useful tactics that we’ve been deploying for other childcare centers alike to help them grow their rankings and then start to attract those parents which ultimately ends up in more placements and more students and children in different centers.