A child care center may not be like a typical service business. However, it’s still a business enterprise that can benefit from utilizing many business best practices. Just as a child care center needs to have a unique set of features that meet the needs of its target market, it’s also essential to identify and exploit this business’s competitive advantages. By doing so, the child care center will be better positioned for success, regardless of what happens among their competitors, or in the overall economy. If you’re starting a new child care business, following these simple tips will help ensure that your new center is off to a strong start.


Many businesses fail because they haven’t taken the time to develop a comprehensive plan from the beginning. Child care businesses are even more complex than other enterprises in some ways because of the many licenses and certifications you’ll need in order to operate.  These factors mean that you’ll need to spend as much time as possible carefully planning your procedures and activities long before you make any operational decisions.
The first thing you’ll need to do is create a mission statement for your center. Your mission statement should describe the types of services you plan to offer, and include how those services will benefit both children and parents in your community. Statements like this help employees understand the philosophy and purpose behind all their hard work as you start your new child care facility or center.

Hire and retain quality employees

Finding and retaining the best employees at your facility will play a significant role in the quality of child care you deliver at your center. Therefore, you need to put in adequate effort when it comes to ensuring that you hire and keep qualified and reliable caregivers, teachers, and staff employed on your team.
One of the best ways to find quality employees is through referrals from past employees. This may require regular reviews and sharing them with former workers. Your time and effort will be well worth it in the long run, since you’ll be able to find a steady stream of qualified applicants for future vacancies.
Your local state’s Department of Labor website should have a listing of job openings in child care centers and businesses. If you’re having difficulty finding quality employees on your own, you may also consider utilizing college career placement services. It’s essential that your center or business has a carefully developed employment process that ensures all new hires are fully vetted before they begin working with children.

Ensure effective communication between parents and management

It’s crucial that you and your staff maintain open and consistent communication with parents every step of the way. If you want your child care business to be successful, it’s important for you to listen to their concerns and suggestions for improving the services you provide.
Unexpected situations will arise from time to time in any child care center. It’s important that staff members are equipped to handle a variety of issues and challenges professionally and safely at all times.
It’s also helpful to provide consistent communication through newsletters and email so your staff and parents remain informed about new updates, policies, and procedures, while allowing them to voice their feedback or concerns without fear of negative consequences. These efforts can go a long way when it comes to keeping your employees happier in the long run and ensuring that they feel like valued team members rather than expendable resources.

Always look for ways to improve

There’s no such thing as a perfect business. There is always room for improvement. As a child care owner, part of your role is to look for areas your center can improve. Take time to review various aspects, including the quality of your curriculum, the facilities, your marketing tactics, and your scheduling system. There are numerous factors that go into creating a solid child care center or business.
If you have a hard time coming up with ideas, don’t be afraid to talk to your employees and parents. Ask for their input to find out how they feel about the services you provide. Don’t be afraid to test out new ideas and tweak any aspect of your childcare center, if that’s what it takes to take your child care business to the next level.
Many components go into ensuring that your child care business is successful. Follow these tips for best practices, and you’ll be well on your way to making a positive impact on the lives of children and families within your community.
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.