If you operate a daycare who distributes flyers for your center, these tips are for you. The next time you make daycare flyers for your business, make them stand out! Today’s blog post will discuss some quick tips to help make sure your daycare flyer designs get noticed by potential parents in your area, while keeping your costs low!
Use engaging graphics to make your daycare flyer pop!
The design of your daycare flyer should grab your readers’ attention and include engaging graphics so it stands out from the other daycare flyers in your area. You can do this easily by using color schemes that compliment each other. Make sure you keep your design simple, as too many bells and whistles can be confusing to prospective parents who are looking for basic information about your services. The main focus of any daycare flyer should be educating parents about the types of activities you offer, cost, and other essentials, all while using a consistent format and aesthetically pleasing design.
Include key information about your daycare
Your flyer may be the most beautifully designed and eye-catching flyer in the area, but what good is it if it doesn’t tell parents what they need to know? Make sure your flyer includes your daycare’s address, contact information, and location in regards to bus routes and drop-off zones. You should also include your daycare’s brand logo (which is a great way to keep your branding consistent across all of your marketing materials) as well as some basic information about what types of activities are available.
Don’t forget to add modern-day SEO elements
In this digital age, it’s advisable that day care centers take advantage of things like Search Engine Optimization (or “SEO”). Make sure you include keywords throughout your daycare flyer design so parents can find you online easier via Google searches, or on social media sites like Facebook or Twitter. For example, if you offer daily activities like kid’s yoga at your center, make sure you dedicate a section of your flyer to showcasing that particular activity.
Create a flyer that speaks to your audience
This one may seem like a no-brainer, but you’d be surprised how many flyers completely miss the mark when it comes to effectively communicating their message to their target market. Create flyers for your daycare that speak to your specific audience. For example, if your center is geared toward infants and toddlers, make sure your design is catered to that age group by using bright colors and fun shapes. Consider the demographics of your ideal families, as this will help you determine exactly what kind of language will best resonate with this audience.
Consider what type of paper or paper coating you’re going to use
Most businesses don’t give much thought to the type of paper or laminate they use for their flyers until it’s too late. Don’t be one of these businesses! Make daycare flyers that are easy-to-read and can hold up against daily wear-and-tear. You should also consider whether or not you want your flyer to be glossy, matte or semi-glossy, as well as the weight and thickness of the paper. Additionally, ensure that the print quality is up to your standards. Bleeding colors or blurry fonts and photos will make your flyer look unprofessional.
Place your flyers strategically
Now that you have created a well-crafted and informative flyer, your next (and arguably most important) step is to place your flyers in areas with high foot- traffic, and ideally in places where parents of young children visit frequently. You might want to place your flyers at your local library or pediatric doctors’ offices. You may even consider partnering up with daycare bus companies to host a day-long daycare flyer distribution at your local shopping mall.
If you’re looking for a fun and cost effective way to advertise your daycare, consider creating a flyer for your center. A well-made and strategically placed flyer can be an effective tool when it comes to getting the word out about what makes your business stand out from the pack, especially when it comes to attracting new clients or partnerships with other local businesses.
For more information on how we can help you create a professional flyer that will promote your daycare effectively, contact Local Child Care Marketing today!