If you run a child care center, you know that each day is different from the next. And chances are, you encounter interesting ideas for content all the time. This is why starting a blog on your child care website can be a great tool to help expand your online presence. In addition to providing families with helpful information about your center’s programs and daily activities, it can also serve as an extension of your marketing campaign. A blog is easy to update regularly, so there’s no excuse not to create and post new content frequently. In this post, we outline five tips on how you can write an effective blog for your child care website!
1) Choosing Topics for Your Blog
When you create a child care blog, it’s important that you include information that’s relevant to the services you offer so families get an idea of what your center is all about before they enroll their child. Do some research on other popular child care blogs and take a look at the kind of language they use. If you want to take it a step further, take note of which keywords they use. From there, consider topics that address commonly asked questions from parents or issues that pop up regularly. For example, many child care blogs discuss topics like child development, nutrition, and developmental milestones.
2) Create an editorial calendar for blog ideas
Come up with a list of topics you want to cover in your blog, and then set deadlines for when each one will be published. This way, your content will always be fresh and new, which can help attract more visitors from search engines to your child care website. This will also help you maintain consistency across your blog content. Consider utilizing online tools to help you organize your calendar. There are plenty that are free and easy to use!
3) Consider different types of blogs
There are many different types of blogs from which to choose. You can write a general blog and cover a broad range of topics, or you may choose to narrow your focus down to something more specific, such as child nutrition or developmental milestones. Whatever you decide, make sure it’s relevant to both parents and children at your child care center. Some examples of blog types include:
General blogs: These types of blog are the most flexible and can cover a variety of topics. If you’re looking for an easy way to create simple, informative content, this may be your best bet.
Niche blogs: These are more specialized blogs that focus solely on one specific topic, such as nutrition or developmental milestones.
List Blogs: These blogs typically use lists to highlight different topics, such as “The Top Ten Reasons Why You Should Enroll Your Child in Daycare.”
Photo Blogs: These can be a great way for parents to see how children at your center spend their day. In these types of blogs, posts are often made up primarily of photos and captions that tell the story.
Interview blogs: Interview blogs typically involve interviewing someone from your center, such as a parent or staff member. These are excellent for creating content with compelling backstories and often include an educational component.
4) Optimize your blog for keywords
Search Engine Optimization (or “SEO”) allows you to achieve higher search rankings on popular search engines, such as Google. When was the last time you ventured past the first page of search results when doing an online search? When it comes to SEO, it’s important for your blog content to include keywords and phrases that are relevant to the topics discussed in your blog. From there, you’ll want to optimize your blog for commonly searched terms related to that topic. The result? Your blog’s search rankings will receive a boost, and you may even see more organic traffic to your website. Ultimately, the higher your rankings are, the more likely prospective parents will come across your blog and website.
5) Include photo and video content on your blog
You can weave the story of your child care center into your blog by using photos and videos so parents can get a real feel for what they’ll experience when their children are enrolled at your center. Also include content that will help prospective families learn about the daily activities offered at your center. For example, if you offer things like art classes or cooking lessons for kids during the day, post pictures or videos of your students participating in these activities. Of course, you’ll want to make sure you have their parents’ permission before posting this type of content.
Some child care centers underestimate the power of incorporating a regularly updated blog into their websites. By adding a relevant and up-to-date blog to your center’s website, you will attract more visitors who are interested in what your child care center offers. You may also want to consider adding an email subscription form for readers, so they don’t miss out when newly published content. This is usually located at the end of each article.
Do you need help launching your child care center’s blog? Contact Local Child Care Marketing for a free consultation.