Nowadays, just about every business and organization has a website, and it’s imperative that people are able to find you online with ease. If you are the owner of a daycare, one of your biggest challenges can be generating enough web traffic so that potential parents can find you. This is where the importance of “inbound marketing” comes into play. Inbound marketing, which is a form of digital marketing, is a strategy that relies on attracting visitors in order to help increase your daycare’s website traffic. This form of marketing uses content as a means to attract and retain an audience, and to increase website traffic, sales conversions, email lists, or social media followers.
This article will provide tips for implementing inbound marketing strategies in order to help increase traffic to your daycare’s website.
Write blogs. Blogs are one of the most effective tools for driving traffic to your website. Keeping your blog up-to-date with fresh quality content can have a significant impact. How?
First of all, blogs can help increase your chances of ranking on the front page of search engines like Google. Secondly, blogs can help increase the size of your email list. For example, if you use a blog platform like WordPress, it’s easy to add a signup form in the sidebar or at the end of each blog post. This way, visitors who are interested can subscribe via email and receive fresh content directly in their inboxes. You may even offer an incentive, such as access to exclusive articles for readers who join your mailing list. Thirdly, blogs can be used to answer FAQs, which is particularly helpful to both your existing and potential customers.
Make sure you create unique, interesting blog titles and headlines so that you don’t lose your readers’ interest after just a few words. Discuss topics that parents and families will find helpful and informative. Don’t underestimate the power of images when it comes to blogging. Including relevant, high-quality stock photos or custom-designed images is important in order to keep visitors engaged. They add visual appeal and attract attention more than plain text alone.
Utilize social media. Social media is another powerful tool you can use to help increase traffic to your daycare’s website. Various social media channels, like Facebook or Instagram, are excellent platforms for posting links to your website content and blog posts. This is a valuable way to attract more website traffic because it gives you access to an entirely new audience who may not have been aware of your daycare’s existence otherwise.
Do some research and find out which social media platforms are most popular among potential parents in your area. Then, create profiles on those sites that highlight the unique qualities of your business, such as the children’s age range to which you cater, and special services you offer.
Include links back to all of these pages from other areas on your site, like the “About” page, so they’re easy for visitors to locate when they’re ready to read more information. More importantly, don’t forget to actively engage with your audience via social media. You can increase your website traffic exponentially if you respond quickly to comments and questions from users who are interested in what you have to offer.
Consider paid advertising. You can also draw more traffic to your website by investing in paid advertising. Many effective ad platforms are available, including Google Adwords, Bing Ads, Facebook ads, LinkedIn sponsored posts, or Instagram’s new business profiles. Like any other online page, it takes time to grow a following. Don’t be discouraged if you don’t see immediate results when starting with paid advertising. Choose one platform at a time and allocate small budgets for each campaign until they produce the desired number of visitors that convert into leads for your daycare.
Transform blogs into other forms of content. In addition to consistently writing fresh blog posts, consider repurposing your old content into slideshows or videos. Each time you create original content, like an infographic or how-to video, link to it from older blogs, so they work together as part of the same strategy for attracting new website traffic.
According to Moovly, your website is more likely to rank on Google’s top pages if it features a video. Don’t underestimate the power of an engaging video and other forms of content to help entice your audience and increase your website traffic.
Just like any business owner, it’s vital that you make efforts to drive more traffic to your website traffic. As a childcare center owner, you can also increase your website traffic by following these tips for inbound marketing techniques.
At LCCM, we offer both integrated digital and offline marketing solutions that are specifically designed for a child care business. Learn more about us by visiting our website today!