The old saying “You get what you pay for” is often true, especially when it comes to marketing child care centers and private schools. However, marketing doesn’t have to be an expensive endeavor if you are leveraging the right tools. From social media marketing to more in-depth marketing approaches (such as SEO or paid traffic), the more you familiarize yourself with these tools the better your results will be. So what are some of those coveted tools? In this blog post, we’ll discuss four tips for marketing your private school or child care center that you can adopt today!
Use inbound marketing instead of outbound marketing
“Inbound marketing” is all about being found. It’s an approach that relies on generating quality content in which people will want to engage, read, and share in order to help your school’s brand grow. As a result, you’ll have increased opportunities for other education-related websites, blogs, and articles to refer to your school. The goal here is increasing your organic traffic through search engines, such as Google, which can provide higher rankings based on how often your website is referenced on other sites.
“Outbound marketing”, also known as paid advertising, includes third-party services (like Facebook or Twitter ads). This approach is usually more expensive than its counterpart because it involves buying space from those sites in order to promote your campaign. These types of campaigns can be effective if targeted correctly. However there is also the distinct possibility that these marketing efforts will not reach your intended audience. You’re more or less throwing something at the wall and hoping it sticks.
Ultimately, inbound marketing provides more value to your audience. Additionally, your leads will be of a much higher quality. This is because parents will already see the value of your school because of your efforts, and are reaching out because they see what you have to offer. Private schools and child care centers alike will benefit from higher quality leads!
Foster connections with prospective parents through social media
We are a society that is constantly on the go, scrolling through our feeds to see updates from friends and family all over the world. That’s why social media is a perfect platform to update parents about their children’s daily activities. Facebook in particular is when it comes to connecting people who share common interests in ways that were impossible ten years ago. It makes sense why Facebook is also an incredible resource for schools who are looking to grow their databases by attracting parents who might be interested in enrolling their children or even just becoming acquainted with other families within their community.
Start by building a post schedule or a social media calendar. This will help you stay consistent with your postings, which is extremely important for post visibility and remaining visible on your followers feeds. Not having enough time to post on social media is no longer an excuse with the wide array of automatic post scheduling programs available.
Build a SEO foundation for your website and content
“SEO” (or Search Engine Optimization) is the process of managing your website and content to achieve high rankings in search results. There are many factors that factor into a site’s SEO rankings, but some people find it difficult because they don’t know where or how to begin. The good news is that building a SEO foundation isn’t especially hard if you start from scratch.
Whether you’re creating a stellar private school or a daycare, SEO is integral to your online visibility. Start by optimizing keywords on your website, and ensure that you have your business citations listed, or invest in Google My Business. Not only will your site be easier to find, but your child care business will be legitimized in the eyes of prospective parents searching for child care.
You can optimize your entire blog by making sure you use a consistent “voice”, adding relevant keywords throughout each article (but not so much that it becomes “spammy”), utilizing internal links when possible, and finally – this one might seem like common sense – writing engaging copy!
The similarities between marketing for private schools and child care centers are surprising, given the two different purposes of each. Private schools want to attract students, while child care centers need parents, which is not a typical customer-to-customer relationship. Despite these differences, both industries have similar objectives when it comes to their goals for increasing their web presence, building relationships with parents, and demonstrating value in order to achieve optimal results.
Do you need help developing your child care center’s marketing plan? Contact Local Child Care Marketing today for a free consultation with one of our dedicated marketing specialists!