Choosing a child care center is one of the most important decisions parents make, and it’s easy to understand why. Parents want to make sure they pick the best center that will provide quality child care services for their children. They take time to weigh several factors and options to make sure they pick a center that is committed to their kids’ learning and development.


As a child care provider, that’s exactly what you want parents to see. Because this decision requires careful thought and consideration, you want to make sure that you stand out from the rest of the other centers out there. This is where our child care marketing solutions come in. Learn how you can fuel your marketing efforts with these effective marketing strategies for child care centers.


1. Create your center’s story

If you want to stand out from the crowd, you need to start by identifying what sets your child care center apart from the others. What are your center’s goals, philosophy, and values? Consider the factors that matter to parents who are looking for a daycare center. Think from their perspective, and consider the following questions:


  • Why would parents choose your child care center?
  • What makes your center different from the rest?
  • What sets you apart from your competitors?
  • What core services do you offer?
  • What kind of reputation do you want to build for your center?
  • How do you want your center to be known around your community?
  • What kind of feedback do you want parents to share with their friends and relatives?


Once you have developed your child care center’s story, you can make this the focal point of your messaging. More importantly, what you have come up with should truly reflect the value you provide at your center. Make sure these selling points are clearly displayed and demonstrated. Then, take time to build assets you can use to share your story. These can include testimonials, video tours, and photos showcasing your program and curriculum.

2. Establish a recognizable brand

Since your goal is to be the first name that comes to mind for every parent who’s looking for the best daycare for their child, building a recognizable brand is vital. This will help you stand out from the competition and be known as a leading professional in your field.


Creating a brand goes beyond just creating a logo, although designing a logo that reflects your services is important.  You also have come up with a tagline that best summarizes your vision while also injecting a bit of your center’s personality.


3. Create a website for your center

At the end of the day, your child care center is still a business. Nowadays, every business enterprise, big or small, needs an online presence. This is where the importance of a quality website comes in.


If you haven’t already created a website, now is the time. A website is a vital marketing tool that will help you get discovered online. It will enable parents to learn more about your business while also making your center appear more credible and trustworthy.


A website is more than just its design. Take a look at some of the important elements that need to be included in your website:


  • A description of who you are. Your website should provide a clear description of your child care center. It should tell people about what your center stands for, its vision, and philosophy, and how it will provide what parents need for their children.


  • A simple website address. Your site’s URL should be simple and easy to remember. It’s best to use a domain that’s very straightforward without dashes or numbers.


  • Contact information. You want to make sure your site’s visitors know how to get in touch with you. Make sure your contact information is easy to locate on your website.


4. Create business pages on different social media platforms

The world of social media is another excellent place to establish your online presence and market your business. Start by creating a Facebook business page. Consider this page a mini version of your website, which will provide parents with more information about your center. Your Facebook page is also a place where you can collect reviews, which can further help build your reputation and credibility.


Consider joining parent groups online as well. This will be helpful in getting a better sense of the things that parents are looking for in your local community.  You can also take advantage of opportunities to build your reputation as an expert in child care by answering questions posted in these groups or by sharing helpful references.


Parents want the best for their children, especially when it comes to child care and education. Be sure to stand out from the competition with these marketing strategies for child care centers.


For more information and resources to help your childcare growth, please visit Local Child Care Marketing.